Brand Corporate Identity (202509 bci) Task 3

 Jovan Cornelius Irwan (0364526)

Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media

LECTURES

Logo Rationale & Brand Applications

1. Logo Rationale

• Write a logo rationale explaining the design choices
• Use keywords from the brand profile that reflect the brand’s core values

2. Mood Board Creation

• Create a mood board featuring:
  • Colours
  • Visual style
  • Typography
• Use the mood board to start positioning your brand
• Ensure the mood board reflects the brand’s distinct identity and core values

3. Design Brand Applications

• Using your logo and mood board, design the following:
  • Business card
  • Letterhead & continuation sheet
  • Invoice

4. Additional Brand Collaterals

• Design at least 4 other brand items, e.g.:
  • T-shirt
  • Tote bag
  • Lapel pins
  • Product packaging

5. Digital Presence & Environmental Graphics

• Design brand applications for digital platforms, such as:
  • Website
  • Social media
• Apply the brand identity to environmental graphics, including simulations of:
  • Signage
  • Shop front
  • Reception desk

Logo Applications Required

1. Print Stationery

• Business Card
• Letterhead & Continuation Sheet
  (with and without mocked text)
• Envelope
• Invoice

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2. Collateral

• Design four relevant collateral items of your choice, for example:
  • T-shirt
  • Tote bag
  • Lapel pins
  • Product packaging
  • Any other suitable items

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3. Digital Presence

• Website UI design
• Social media branding elements

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4. Environmental Graphics & Simulations

• Signage
• Shop front displays
• Reception desk branding
• Other relevant environmental applications
• 
  

Progress

At first, i am looking for moodboard and start making print stationery, collateral, digital presence and environmental graphic

after getting feedback from Ms.vitiyya for the envelope, invoice and business card need to change colour because i cant print white ink so i change them to white 

and for logo Ms. Vitiyaa said that i have 3 logos for this brand so i need to have a clearspace for them not just one

Brand positioning by Jovan Cornelius

after done all the application we asked to do the same thing as task 1 like usp, rationale, mission and vision etc

Feedback

Week8

Absent

Week9

For logo i need to have a clearspace not only 1 logo but for all logo since i have 3 logo i need make a clear space for them too

Week10

For Print stationery envelope, receipt, and business Card cant be black because hard to print