Brand Corporate Identity (202509 bci) Task2
Jovan Cornelius Irwan (0364526)
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
LECTURES
Progress
Task 2A
Logo Research & Analysis
In task 2A we were told to analyze 28 logos, from the type, color scheme, graphical elements, fonts, etc.
Task 2B
B) Logo Development: Idea Sketches & Conceptualization
- While researching logos, begin developing your own logo design based on your chosen brand or occupation.
Weekly Tasks (Weeks 3 to 6):
- Produce at least 2 sheets of idea sketches per week
- Use mind maps to brainstorm keywords and visual ideas
- Develop these ideas into sketches and then rough concepts
- Narrow down to the most promising concepts
Final Logo Development:
- Digitize the final logo concept in black and white first
- Obtain approval for the black & white version
- Only after approval, select and apply colour for Project 3
- Document every stage of your design process:
- Idea sketches
- Concept development
- Digitised drafts
Prog
1A: introduction
Brand name: fox & wheels
Occupation: selling a motorcycle safety gear such ad helmet, gloves and jackets
Uniqueness: not just about safety but more like lifestyle
Target: Motorcycle enthusiasts, urban & suburban riders
1B : mindmap
the first thing i do before sketching logo is mind map to connect with what logo im going to make
1C:Sketches
after finished my mind map i start sketching and find the perfect font text for my logo
1D:Digitalization
1D:Digitalization
after sketching i choose top 3 that i like and start digitize it
After i showing my logo to Ms. Vitiya she choose the middle one and i started put colour to the logo also i changed the font i make it simpler
Feedback
Week7
General feedback: can use the second logo
Week 6
General feedback: make a mind map and sketch as many as i can
Week 5
General feedback:look for 28 logo to analyze
Specific feedback:
Week 4
General feedback: find a logo that I can analyze
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