Brand Corporate Identity (202509 bci)

  Jovan Cornelius Irwan (0364526)

Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media

LECTURES

Progress

Task 2A

Logo Research & Analysis 

In task 2A we were told to analyze 28 logos, from the type, color scheme, graphical elements, fonts, etc.

Logo Analysis by Jovan

Task 2B

B) Logo Development: Idea Sketches & Conceptualization

• While researching logos, begin developing your own logo design based on your chosen brand or occupation.

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Weekly Tasks (Weeks 3 to 6):

• Produce at least 2 sheets of idea sketches per week
• Use mind maps to brainstorm keywords and visual ideas
• Develop these ideas into sketches and then rough concepts
• Narrow down to the most promising concepts

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Final Logo Development:

• Digitize the final logo concept in black and white first
• Obtain approval for the black & white version
• Only after approval, select and apply colour for Project 3
• Document every stage of your design process:
  • Idea sketches
  • Concept development
  • Digitised drafts