Packaging and merchandising Design (MER60104) Task1
Jovan cornelius irwan /0364526
INSTRUCTION
EXERCISE
1. Sencha Japanese Tea – Brand: Ujinotsuyu
Product Analysis:
Despite the undoubted quality of Ujinotsuyu’s Sencha tea, the packaging is a major downside. Normally, it comes in a matte-like foil bag that carries some Japanese kanji characters and only a little English translation. It is definitely a big obstacle for the product and the consumers in the market worldwide in terms of understanding the product benefits. The visual structure in general is devoid of the hierarchy element simply because there is no point of reference about the brand, and the color palette (dark green and gold) fails to evoke the feeling of freshness. Also, the bag is not resealable making it the direct cause of the loss of freshness of the tea after it has been opened in terms of functionality.
Market Research:
Designed for people who care about their health, tea lovers, and those who like traditional beverages in Japan. New consumers in other countries need or want organic or authentic teas, and they are prepared to pay well for these — yet on the condition that this is visible on the design of the packaging, i.e. it is fresh, clear and of a high quality. The present look of the product is not well accepted amongst the young or modern customers who are not familiar with the language and symbols used.
Competitor Analysis:
Brands like Ito En, Matcha Love, or even TWG Tea present their green tea in clear, resealable packaging with premium finishes, modern typography, and transparent labeling. These brands succeed in merging traditional tea values with a global visual identity, which Ujinotsuyu could learn from these brand but i think hard to compare with TWG because its high end tea brand
2. Dr. Kim Seaweed Snack
Product Analysis:
Dr. Kim’s seaweed snack is in glittering plastic packaging that is too colorful and all kinds of “noisy”. The fonts used are all over the place, and the mascot illustration though it is old-fashioned. The layout is unfocused and one can barely tell the different flavors quickly. The packing is not made of recycling material and it is not reusable, that's why the packaging is heavy and we are not eco-friendly.
Market Research:
The product aimed at children and young adults is seeking a healthy, crispy snack. The packaging has to comply with the rules: be lovely, bright, understandable but also have the link to the healthy lifestyle at the same time. The Dr. Kim’s brand is not up to the latest aesthetic trends and the packaging does not emanate the message of being fresh and healthy, as a matter of fact.
Competitor Analysis:
It is manufacted slightly differently from Tao Kae Noi and Nora Seaweed Snacks but the basic idea behind the product is the same, namely in this case, they offer a new packaging solution. At the same time, they have changed the external design of the package, removed the shiny effect, and made it more pleasant and simpler. When it comes to the way they are presented, special visual features can be recognized by means of both the color scheme chosen and the designs illustrating different flavors of the products. Now that they become convenient and are appearing as entirely modern, the previous boringness has been replaced by the above transformations which led to a clear understanding of the product to customers.
3. Swallow Globe Brand – Agar-Agar Powder
Dr. Kim’s seaweed snack is in glittering plastic packaging that is too colorful and all kinds of “noisy”. The fonts used are all over the place, and the mascot illustration though it is old-fashioned. The layout is unfocused and one can barely tell the different flavors quickly. The packing is not made of recycling material and it is not reusable, that's why the packaging is heavy and we are not eco-friendly.
The product aimed at children and young adults is seeking a healthy, crispy snack. The packaging has to comply with the rules: be lovely, bright, understandable but also have the link to the healthy lifestyle at the same time. The Dr. Kim’s brand is not up to the latest aesthetic trends and the packaging does not emanate the message of being fresh and healthy, as a matter of fact.
Product Analysis:
This old brand of Indonesian origin is employing very out-of-date design techniques. The paper of the sachets uses very simple, faded colors, that old-flashback saffron, clip-art-looking fruit drawings form a mild image. The paper is easy to tear, offers no resealing or moisture-proof options, which are some of the problems that this powder product has. The logo and layout have not changed in over two decades.
Market Research:
The brand is intended for housewives, cookers, and baking fans. Unfortunately, as the number of home bakers and younger culinary content creators has been increasing, the need for beautiful and usable packaging has been felt. The buyers of today desire products that look fantastic when filmed from the beneficial side and that are futuristic in nature.
Competitor Analysis:
Their own sub-brand, Nutrijell and Agar-Agar Swallow Premium (their own sub-brand) are the names that often come to mind while speaking of products that are delightful and colorful in design. The photos of the modern packaging always show a small jar or a resealable sachet which is not only user-friendly but also comes up with absorbing the humidity. In my opinion, Swallow Globe's prevailing line branding really needs renewing if it is to compare with the others.
4.Ayam Brand Organic Coconut Milk (Santan Organik)
Product Analysis:
As much as Ayam Brand is famous for good quality, the design
of its organic coconut milk product does not easily make it different from the
regular one. The format of the label is rather stiff, and the visual elements
used for communicating the “organic” idea are scarce. Moreover, both the size
of the font and its use of space are too small and the color palette (white,
green and blue) seems to be imitating an antiseptic look instead of looking
fresh or natural. The packaging format of Tetra Pak is not only ensuring the
product’s durability and shelf life but also lacks a cap that can be resealed.
Market Research:
its for the people who are not only health conscious
but also rather vegan. So, people buying this product might be those who are
also interested in organic food and might look for that aspect in their food.
This design from Ayam is not only not conveying the message to the customers,
but it is also not competing with other organic-themed packages.
Competitor Analysis:
Whereas Kara Organic, So Delicious, and Nature’s Charm tend
to keep their packagings as if they were minimalist, actually they use brighter
colors and the word “organic” comes in a larger and more noticeable font. They
all have "no preservatives" icons, and their images are delicious and
attractive food presentations. They use the resealable screw cap feature as
well as smaller single-use packaging for customers' convenience. A different
route of showing an influential minimalist style would suit Ayam Brand’s image
and could offer a bigger variety on store shelves.
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