Design Principle GCD60804 (TASK1)

08.02.2024 - Ending week / (Week 1 - Week 7)

Jovan Cornelius Irwan / 0364526

Design Principles GCD60804 / Bachelor of Design (Honours) Creative Media / Taylors University  

Instruction





Lectures

visual communication is like telling a story through pictures and designs. It's about making sure the message is clear and appealing to the people you're talking to. Think of it as using a language of visuals to connect with others

ELLEMENTS OF DESIGN

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.thoughtco.com%2Fwhat-are-the-elements-of-art-182704&psig=AOvVaw2EyaHth6PKln_ioZXf3X9u&ust=1708785908185000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCLjMlNrZwYQDFQAAAAAdAAAAABAE













Elements of design 

  1. Point : Point is the simplest element of design, a repetitive mark forms a line , and point moves in space.
  2. Line : Line is can expressed a bunch of meaning depends on their patterns.
  3. Shape : Shape could form in 2 dimensional area or 3 dimensional object, visible depending on their apparent in colour, lightness and texture.
  4. Form : Form is a two dimensional area and a three dimensional, two dimensional area examples are painting, illustration or drawing while three dimensional examples is scluptors.
  5. Texture : Texture are refers to tactile qualities of surfaces.
  6. Space : Space is an empty space around us just like in drawings, paintings, prints and others.
  7. Color : Color are refers to lightness or darkness.


Elements of design are the individual “building blocks”



Principles of design 

  1. Contrast 
  2. Balance 
  3. Emphasis 
  4. Rules of third 
  5. Repetition / Pattern / Rhythm
  6. Movement
  7. Hierarchy 
  8. Alignment
  9. Harmony 
  10. Unity 
  11. Proportion 


Principles of design are the guides of arrangement of the elements


Contrast 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.canva.com%2Flearn%2Fcontrasting-colors%2F&psig=AOvVaw0bPNtQbeX5zOJS1S3j7gfB&ust=1708786071433000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCKj8-qfawYQDFQAAAAAdAAAAABAE


  1. e visual interest, emphasise a point and express content.


Gestalt Theory 

  1. Gestalt principles are rules that describe hoe human eye recognize visual elements.
  2. The principles aim is to show how complex scenes can be reduced to more simple shapes 
  3. These also explain how the eyes perceive shapes as a single, united form rather than separate simpler elements



Principle of Similarity 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.nngroup.com%2Farticles%2Fgestalt-similarity%2F&psig=AOvVaw1qLqNLEX-Zb41zMnf6ZSGM&ust=1708786166101000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCPDCpdXawYQDFQAAAAAdAAAAABAE


  1. Human eye perceive similar elements in a design as a complete picture, shape or group.
  2. Brain most likely to craft a link between elements of a similar nature



Principle of Continuation 



https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.smashingmagazine.com%2F2016%2F05%2Fimprove-your-designs-with-the-principles-of-continuation-and-common-fate-part-three%2F&psig=AOvVaw2e_JmFW81VFp9b4bOHVkUY&ust=1708786978563000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCMCJw9jdwYQDFQAAAAAdAAAAABAE

  1. Human eye follows paths, lines, and curves of design and would rather watch a continuous flow of visual elements than separated objects.


Principle of Closure 

  1. Human eye prefers to see complete shapes 


Balances 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.freecodecamp.org%2Fnews%2Fdesign-principles-a-list-of-the-principles-of-design%2F&psig=AOvVaw3trLJyia51t_k54KPrnAGQ&ust=1708787031295000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCICf2fHdwYQDFQAAAAAdAAAAABAJ




https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.uxpin.com%2Fstudio%2Fblog%2Fsymmetry-vs-asymmetry-in-design%2F&psig=AOvVaw13r56y8U1og_y2j35f0BMX&ust=1708787124764000&source=images&cd=vfe&opi=89978449&ved=0CBMQjRxqFwoTCLjVm57ewYQDFQAAAAAdAAAAABAE



Distribution of visual weight in a work of design 



Symmetrical Balance 

Has an equal weight on equal sides of centrally



Asymmetrical Balance 

  1. Unequal visual weight on each side 
  2. One side of composition have the a dominant element, could be balanced by more lesser focal points on the other side
  3. More dynamic and interesting 
  4. More visual variety and more complex between the elements



The Golden Ratio

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.elegantthemes.com%2Fblog%2Fdesign%2Fthe-golden-ratio-the-ultimate-guide-to-understanding-and-using-it&psig=AOvVaw1QEByXNkU6Hc16yPf4qYHG&ust=1708787161762000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCIjN7a_ewYQDFQAAAAAdAAAAABAE


  1. This is known as phi in mathematical concept and a number identify as 1.618 
  2. Representative of perfect beauty 
  3. Guide to create visual balance in architecture and paintings
  4. Used to bring Harmony, Balance, and Structure 



Rule of Thirds 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.videomaker.com%2Farticle%2Fc10%2F14215-a-beginners-guide-to-the-rule-of-thirds%2F&psig=AOvVaw3Udz07tBl0ziFgj5RxU64e&ust=1708787192341000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCLCfvb7ewYQDFQAAAAAdAAAAABAE


  1. Composition guidelines used to create more dynamism on design/photography/film/paintings
  2. Divided evenly into thirds





Emphasis 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.thoughtco.com%2Fdefinition-of-emphasis-in-art-182434&psig=AOvVaw3YmC-ICuEF_ZS7LgyidHUV&ust=1708787216102000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCLDQ38newYQDFQAAAAAdAAAAABAE


Used to create dominance and focus in a design work

Topic 3: Repetition & Movement 


Repetition 

(Pattern and Rhythm)

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2Frhythm-the-pattern-has-been-repeated-across-the-design-to-create-a-rhythm--357684395401897222%2F&psig=AOvVaw2LeqrnyDogXy3JCcBRD1A-&ust=1708787241987000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCJjBltbewYQDFQAAAAAdAAAAABAE


  1. Repetition make work of design seem active 
  2. Repetition of elements of design creates rhythm and pattern 
  3. Avoid monotony
  4. Pattern increase visual excitement by enriching surface interest


Movement 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F403353710347454280%2F&psig=AOvVaw2o0OhFi34WGi44vUAnmzKr&ust=1708787273631000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCPDem-XewYQDFQAAAAAdAAAAABAE


  1. The path the eye follows whether its in, around, and through a composition
  2. Motion or movement occurs when objects seem to be moving in visual image
  3. Movement in visual image comes from shapes, forms, lines, and curves 

Topic 4 : Harmony & Unity 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2Fa-simple-guide-to-the-principles-of-design--477029785521881655%2F&psig=AOvVaw3DL_kjcM6TzthLEA3ynsU-&ust=1708787339444000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCLimxoTfwYQDFQAAAAAdAAAAABAE

Harmony 

  1. Selection of elements that share common trait 
  2. Harmony becomes monotony without variety*
  3. Is the sense of all the elements of our design fit together. For example, theme, aesthetic style and mood 


Unity 

  1. Repetition of particular elements in design like colors, shapes, or materials.
  2. A sense of oneness 
  3. Play distinct roles in the way we experience design



Scale and Proportion

https://www.google.com/url?sa=i&url=https%3A%2F%2Fapp.sophia.org%2Ftutorials%2Fdesign-in-art-scale-and-proportion&psig=AOvVaw2Dyg1N_eB9YUJkyYOjTAGi&ust=1708787375345000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCNDA25XfwYQDFQAAAAAdAAAAABAE


  1. Both are design elements that have to do with size 
  2. Size of one object in relation to the other objects in design or artwork
  3. Parts of an object in relationship to other parts of the same object 
  4. Use to depict or distract the ideal of design



Scale 

  1. Size and dimension of figures and forms relative to specific unit of measure
  2. Determined in two ways, actual measurement and visual estimates based on comparison 

Proportion 

  1. Relationship of two or more elements in a composition
  2. Compared in size,  color, quantity, degree, setting, ratio


Topic 5 : Symbol, Word & Image 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ftotal-6-key-principles-logo-design-noor-usman-sarker&psig=AOvVaw2SJ3t1E0AmNLbNvwGRsDLj&ust=1708787409009000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCLiC7KXfwYQDFQAAAAAdAAAAABAE


Symbol 

  1. Sign, shape, or object used to represent something else
  2. To provide or convey information


Pictorial Symbols 

  1. Symbols that used image-related and simplified pictures


Abstract Symbols 

  1. Symbols look like objects that represent but have less details


Arbitrary Symbols 

  1. No resemblance to objects or ideas they represent 
  2. Made with specific meaning, based on geometric shapes and colours 


Word and Image 

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.vistaprint.com%2Fhub%2Fprinciples-of-design&psig=AOvVaw0DF57Q6TCrNyY9LTeYK7yV&ust=1708787436474000&source=images&cd=vfe&opi=89978449&ved=0CBIQjRxqFwoTCNip7LLfwYQDFQAAAAAdAAAAABAE


  1. Vital part of design is imagery. That is why its important to use suitable and relevant images when designing 
  2. Choosing right words to deepen the meaning of design. Suitable typeface putting it in strategic positioning result in visual hierarchy and balance in design





selected artwork


"dont let me go",by vera neokleous 2022,1929x2729 
https://www.deviantart.com/lonesomebookworm/art/Don-t-Let-Me-Go-SDG-Life-Below-Water-1-918962998


so the UNSDG goals i have selected is life below water which is number 14 its aim to Oceans, oceans are super important for keeping nature healthy. When you support SDG 14, you're helping to take care of sea life, and that, in turn, keeps the whole Earth in good condition

what i observed in that artwork is there are plenty garbage such as plastic bag, plastic rope, plastic box in the underwater also there is a word that says "dont let me go" which means don't let rubbish into the ocean because it can harm underwater creature, If we look carefully we can imagine the plastic bag and plastic rope as jellyfish for the background its like moving because of the wave and shine 

design principle:
-emphasis
-similarity
-movement
-asymetrical
-word&image
-contrast



feedback

week1:absent

week2: put link on each picture from the internet & add more words on selected art also make design principle point 












REFLECTION

In my design class, we learned in two ways. First, we watched videos of Ms. Yip teaching us about design. Then, in practical classes, Mr. Zeon gave us tasks to do and helped us improve our work.

As I learned about design, I got better at understanding how things look good. I practiced what I learned by working on projects. This helped me understand how design works in real life.

After learning the basics, I started noticing design everywhere I went. I learned to pay attention to details like colors and shapes, even when I was just walking around.

The things I learned in class helped me become better at design. I learned how to spot patterns and make things look good. With the help of some extra reading materials, I was able to use what I learned in my own projects.










FURTHER READING



















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